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Jo Oskoui
Director of User Experience, Founder

Jo Oskoui’s experience ranges from product development, UX design, system architecture, software design and development, and digital marketing for the entertainment industry to advertising, corporate design and brand development for global brands. His comprehensive approach to product development, advertising, marketing, and branding extends across several service sectors and all media and platforms, including mobile, social, Web, and traditional media.

Jo has worked for studios in Los Angeles such as ABC and Disney. In his last role at Disney as a Director of UX, he led the product development of Disney’s video distribution platform Disney Movies Anywhere.

Jonathan Tavss
Producer, Strategic Partnerships

With a profound ability for bringing vision and aligning connections to drive narratives that reach their potential for definitively holistic brands, Jonathan Tavss is a global leader in marrying storytelling, business strategy, consumer insight and technology to ideate, manage and launch solutions that truly deliver meaningful experiences. Jonathan’s product work with Gretel enables him to weave content, context and environment to create deeper relationships to the subject matter presented in our greatest institutions.

Boris Gundelach
Chief Technology Officer

Boris is an experienced senior systems architect with over twenty years of software development and has a proven track record in architecting integrated publishing solutions in mobile, online, and offline media. Specialties include product development, end to end IT strategy and application development.

As the chief systems architect of Gretel, Boris leads a team of developers to create the platform and its Drupal 8 CMS, integrating eCommerce and other APIs and technologies.

Floriane Brin
Lead Developer

Khadisha Vlahos
Marketing and Sales